| 000 -LEADER |
|---|
| fixed length control field |
00820cam a2200301ua 4500 |
| 005 - DATE & TIME |
|---|
| control field |
20171214165835.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130703s2009 a g b000 u eng u |
| 020 ## - ISBN |
|---|
| International Standard Book Number |
9788182811638 |
| Price |
RS300.00 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Central Library |
| 041 1# - Language |
|---|
| Language |
|
| -- |
NULL |
| 082 14 - DDC NUMBER |
|---|
| Classification number |
658.8342 |
| Book Number |
DAT/C |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Datta, Debraj. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Consumer behaviour and advertising management / |
| STMT |
Debraj Datta and Mahua Datta. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
/ |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Delhi : |
| Name of publisher, distributor, etc |
Vrinda Publications , |
| Date of publication, distribution, etc |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Pages |
xx,529p. : |
| Other Details |
Ills., figs., tables etc. ; |
| Dimension |
26cm. . |
| 653 #0 - Subject |
|---|
| Subject |
CONSUMER BEHAVIOUR |
| 700 1# - Added Entry Personal Name |
|---|
| Added Entry Personal Name |
Datta, Mahua . |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 250 ## - EDITION STATEMENT |
|---|
| -- |
. |
| 365 ## - |
|---|
| -- |
RS300.00 |
| 504 ## - |
|---|
| -- |
Includes bibliography |
| 541 ## - |
|---|
| -- |
102150 |
| -- |
RS300.00 |
| 541 ## - |
|---|
| -- |
102151 |
| 541 ## - |
|---|
| -- |
102152 |
| 541 ## - |
|---|
| -- |
102153 |
| 541 ## - |
|---|
| -- |
102154 |
