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Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar

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Datta, Debraj.

Consumer behaviour and advertising management / Debraj Datta and Mahua Datta. - / . - Delhi : Vrinda Publications , 2009. - xx,529p. : Ills., figs., tables etc. ; 26cm. .

Includes bibliography

ISBN: 9788182811638 RS300.00

Subjects--Index Terms: CONSUMER BEHAVIOUR

Dewey Class. No.: 658.8342 / DAT/C

VIDYASAGAR UNIVERSITY
Rangamati, Midnapore,

West Bengal 721102,Phone- 03222 - 276556 (Extn - 444)

Email: librarian@vidyasagar.ac.in
Website: http://vidyasagar.ac.in/

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