Central Library , Vidyasagar University

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Online Public Access Catalogue (OPAC)
Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar


Zeithaml, Valarie A..

Services marketing : integrating customer focus across the firm / Valarie A Zeithaml... et al. . - 5th ed / . - New Delhi : Tata McGraw Hill Education , 2012. - xxv,763p. : Illus.,figs.,exhibit,etc. ; 24cm. .

Includes index

9780070700994 RS560.00

MARKETING-SERVICES

658.8 / ZEI/S

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