000			02041nam a22002774a 4500
999			_c61373 _d61373
003			IN-MiVU
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008			240930s2019 ii ||||go|||| 00| 0 eng d
020			_a9789353941468 _cRs.3795 _q(e-book)
040			_beng _cIN-MiVU
082	0	4	_221 _a658.8342 _bJAI/C
100	1		_aJain, Varsha _eauthor
245	1	0	_aConsumer behavior: _b A digital native / _c Varsha Jain, Jagdish N. Sheth and Duane Schultz _h[electronic resource]
260	3		_aChennai : _bPearson , _c2019 .
300			_ae-book contains 480 pages
505	0		_a1. Understanding the Emergence of Digital Native's Behavior 2. Perception 3. Learning 4. Motivation 5. Beliefs, Values, Lifestyle, Attitude, and Personality 6. Influence of Digital, Social Media, and Mobile 7. Influence of Reference Groups 8. Cultural Influence 9. Information Processing 10. Decision-making 11. Luxury and Consumer Behavior
520			_aConsumer expectations have undergone a paradigm shift since the dawn of the digital age. Offering a comprehensive view of a field that is evolving at an unprecedented pace, Consumer Behavior - A Digital Native, First Edition, is an honest attempt to capture and showcase how the millennial consumer is responding to the democratization of digital technology. Encompassing pioneering concepts, latest developments and in-depth case studies, this book combines a practical, real-world focus with visual pedagogy to present an engaging and exciting look at the changes in consumption pattern of the digital natives. This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits.
653	0	0	_aMarketing Management
653	0	0	_aConsumer Behavior
700	1		_aSheth, Jagdish N. _eauthor
700	1		_aSchultz, Duane _eauthor
856	4	0	_3Link to be updated _uLink to be updated _yClick here
942			_2ddc _cEB