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020			_a 9788132112921 ( e-book )
040			_aMAIN _beng _cIN-MiVU
041	0		_aeng
245	0	0	_aLocating Cultural Change : _bTheory Method Process [ electronic resource ] / _cedited by Partha Pratim Basu & Ipshita Chanda.
260			_bSAGE Publications India Pvt Ltd , _c2013
520			_aLocating Cultural Change: Theory, Method, Process is concerned with defining the ‘local’ through case studies of specific cultural processes. The focus is on the institutionalization of ‘local’ concerns where the ‘local’ is the site of ideas and issues, and how these in turn influence us. The central premise of this collection is that in order to understand the common man's perspective, one has to demystify cultural processes. The book seeks to capture the vibrancy of cultural processes through a wide range of things that are a part of daily life spanning Hindi films, vernacular press, metropolitan club culture, the translation industry in India, medical advertisements, and prime-time television serials. The volume shows how it is through the texts being and becoming that culture is produced and participated in. It argues that the production and consumption of meaning and material in conjunction helps us understand cultural processes in totality—not just as a conglomeration of events outside of us, but also as a part and parcel of daily life.
650	1	0	_aSouth Asian Studies
655		4	_aElectronic books
700	1		_a Basu, Partha Pratim _eeditor
700	1		_a Chanda, Ipshita _ejoint editor
856	4	0	_uhttp://dx.doi.org/10.4135/9788132107637 _yhttp://dx.doi.org/10.4135/9788132107637 _zView to click
942			_2ddc _cEB