000			01876nam a22003254a 4500
999			_c54236 _d54236
001			18991944
003			IN-MiVU
005			20240418143019.0
007			ta
008			160226s2016 ii a gr 001 0 eng
010			_a 2016001974
020			_a9789351508977 : _cRs. 450.00/- _q (pbk. : alk. paper)
040			_aMAIN _beng _cIN-MiVU
042			_apcc
082	0	4	_a658.4012 _221st _bMAH/V
100	1		_aMahajan, Gautam, _eauthor.
245	1	0	_aValue creation : _bthe definitive guide for business leaders / _cby Gautam Mahajan.
260	3		_aNew Delhi: _bSAGE, _c2016.
300			_axii, 239 (A-2) pages ; _bill.; _c23 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes index.
505	0		_aForeword -- Preface -- Why is value creation important for ceos? -- 2. ceos as value creators for business/customers -- How ceos can use value creation for customers -- Ceos can see how their values (and their company's values) creates customer value -- Business transformation ideas for ceos to create value -- How ceos can and why they should create value for employees? -- How and why cxos like cfo/marketing/ hr create value -- Value creation and customer service/loyalty tips for ceos -- How ceos can use value creation to enhance pricing -- Ceos learn from value creation and education -- Conclusion: how ceos drive their companies to become leaders through value creation and -- Increase profits through customer value -- Appendix i: articles i like -- Appendix ii: short guide to customer value creation definitions from the book -- Index.
650		0	_aSTRATEGIC PLANNING.
650		0	_aCUSTOMER RELATIONS.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK