| 000 | nam a22 4a 4500 | ||
|---|---|---|---|
| 999 |
_c54202 _d54202 |
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| 003 | IN-MiVU | ||
| 005 | 20180803171502.0 | ||
| 007 | ta | ||
| 008 | 170811s2017 ii a g r01 e en eng d | ||
| 020 | _a9789332542204 | ||
| 040 |
_aMAIN _beng _cIN-MiVU |
||
| 082 | 0 | 0 |
_a658.827 _bKEL/S _221 |
| 100 | 1 | _aKeller, Kevin Lane | |
| 245 | 0 | 0 |
_aStrategic brand management: _bbuilding,measuring and managing brand equity / _cBy Kelvin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob. |
| 250 | _a4th ed. | ||
| 260 |
_aChennai: _bPearson Education Asia, _c2017. |
||
| 300 |
_axxix, 586 p.: _bill. ; _c26 x 21 cm. |
||
| 500 | _aState Grant 2016-2017 | ||
| 504 | _aIncludes bibliographical referrences and index. | ||
| 650 | 1 | 0 | _aBRAND NAME PRODUCTS --MANAGEMENT |
| 700 | 1 |
_aParameswaran, Ambi M. G. _ejoint author |
|
| 700 | 1 |
_aJacob, Isaac _ejoint author |
|
| 942 |
_cBK _2ddc |
||