| 000 | nam a22 4a 4500 | ||
|---|---|---|---|
| 999 |
_c54201 _d54201 |
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| 003 | IN-MiVU | ||
| 005 | 20180802121720.0 | ||
| 007 | ta | ||
| 008 | 170811s2014 ii a g r01 e en eng d | ||
| 020 | _a9789332518377 | ||
| 040 |
_aMAIN _beng _cIN-MiVU |
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| 082 | 0 | 4 |
_a659.1 _bCLO/I _221 |
| 100 | 1 | _aClow, Kenneth E | |
| 245 | 0 | 0 |
_aIntegrated advertising,promotion and marketing commutions / _cKenneth E. Clow and Donald E. Baack. |
| 250 | _a6th ed. | ||
| 260 |
_aChennai: _bPearson Education Asia, _c2014 [ reprinted 2017 ]. |
||
| 300 |
_a455 p.: _bill.; _c26 x 21 cm. |
||
| 500 | _aState Grant 2016-2017 | ||
| 504 | _aIncludes bibliographical referrences and index. | ||
| 650 | 1 | 0 | _aCOMMINICATION IN MARKETING |
| 650 | 2 | 0 | _aADVERTISING |
| 700 | 1 |
_aBaack, Donald E. _ejoint author |
|
| 942 |
_cBK _2ddc |
||