000 00912nam a22002774a 4500
999 _c47920
_d47920
003 IN-MiVU
005 20240416113658.0
007 ta
008 130726s2009 ii a gr b000 0 eng u
020 _a9788131731635:
_cRs.599.00
_q(Pbk)
040 _aMAIN
_beng
_cIN-MiVU
082 0 4 _221 st
_a658.802
_bAND/B
100 1 _aAnderson, James C.
_eauthor
245 1 0 _aBusiness market management (B2B) :
_bunderstanding, creating, and delivering value /
_cby James c. Anderson...et.al.
250 _a3rd ed.
260 3 _aDelhi :
_bPearson Education Asia ,
_c2009.
300 _axxii, 470p. :
_bill.;
_c24cm.
504 _aincludes index.
650 0 _aMARKETING MANAGEMENT
650 0 _aBUSINESS MANAGEMENT
650 0 _aBUSINESS MARKET MANAGEMENT
700 1 _aNarus, James A.
_ejoint author
700 1 _aNarayandas, Das
_ejoint author
700 1 _aSeshadri, D. V. R.
_ejoint author
942 _cBK
_2ddc