000 00820cam a2200301ua 4500
001 47840
005 20171214165835.0
007 ta
008 130703s2009 a g b000 u eng u
020 _a9788182811638
_cRS300.00
040 _aMAIN
041 1 _aeng
_hNULL
082 1 4 _a658.8342
_bDAT/C
100 1 _aDatta, Debraj.
245 1 0 _aConsumer behaviour and advertising management /
_cDebraj Datta and Mahua Datta.
250 _a /
_b.
260 _aDelhi :
_bVrinda Publications ,
_c2009.
300 _axx,529p. :
_bIlls., figs., tables etc. ;
_c26cm. .
365 _aRS300.00
504 _aIncludes bibliography
653 0 _aCONSUMER BEHAVIOUR
700 1 _aDatta, Mahua .
942 _cBK
999 _c47515
_d47515