000 00831cam a2200289ua 4500
001 45270
005 20171214165659.0
007 ta
008 120628s2011 a g b000 u eng u
020 _a9780070682160
_cRS550.00
040 _aMAIN
041 1 _aeng
_hNULL
082 1 4 _a658.8342
_bHAW/C
100 1 _aHawkins, Del I..
245 1 0 _aConsumer behavior : building marketing strategy /
_cDel I. Hawkins,David L. Mothersbaugh,Amit mookherjee.
250 _a11th ed /
_b.
260 _aNew Delhi :
_bTata McGraw Hill Education ,
_c2011.
300 _axxix,866p. :
_bills. ;
_c22cm .
365 _aRS550.00
504 _aincludes index
653 0 _aCONSUMER BEHAVIOR
700 1 _aMothersbaugh, David L. .
700 1 _aMookherjee, Amit .
942 _cBK
999 _c44947
_d44947