| 000 | 00629nam a22001934a 4500 | ||
|---|---|---|---|
| 999 |
_c44341 _d44341 |
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| 003 | IN-MiVU | ||
| 005 | 20240506132047.0 | ||
| 008 | 120601s2010 ii ao gr b001 0 eng u | ||
| 020 |
_a9788182813489 _cRs.150.00 _q(Pbk) |
||
| 040 |
_aMAIN _beng _cIN-MiVU |
||
| 082 | 0 | 4 |
_221st _a658.827 _bROY/C |
| 100 | 1 |
_aRoy, Kisholoy. _eauthor |
|
| 245 | 1 | 0 |
_aCase studies on celebrity branding and brand endorsements / _cby Kisholoy Roy |
| 260 | 3 |
_aDelhi : _bVrinda Publications , _c2010. |
|
| 300 |
_a131p. : _bills. ; _c22cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aBRAND ENDORSEMENT | |
| 942 |
_cBK _2ddc |
||