000 00791cam a2200277ua 4500
001 39611
005 20171214165322.0
007 ta
008 110127s2005 De a g b000 u eng u
020 _a9780195682151
_cRS465.00
040 _aMAIN
041 1 _aeng
_hNULL
044 _aDe
082 1 4 _a658.8
_bLEE/G
100 1 _aLee, Kiefer.
245 0 0 _aGlobal marketing management : changes, challenges and new strategies /
_cby Kiefer Lee and Steve Carter.
250 _a /
_b.
260 _aNew Delhi :
_bOxford University Press ,
_c2005.
300 _axxxi,582p. :
_bills.figs,pictures ;
_c24cm .
365 _aRS465.00
504 _aIncludes index and glossary
653 0 _aMANAGEMENT-MARKETING
700 1 _aCarter , Steve .
942 _cBK
999 _c39288
_d39288