000 00735cam a2200265ua 4500
001 39123
005 20171214165302.0
007 ta
008 110117s2007 Ne a g b000 u eng u
020 _a0749451513
_cRS395.00
040 _aMAIN
041 1 _aeng
_hNULL
044 _aNe
082 1 4 _a791.40688
_bLEH/B
100 1 _aLehu, Jean-Marc.
245 1 0 _aBranded entertainment : product placement and brand strategy in the entertainment business /
_cby Jean-Marc Lehu.
250 _a /
_b.
260 _aNewDelhi :
_bKogan Page ,
_c2007.
300 _aix,266p. :
_bills. figures ;
_c21cm .
365 _aRS395.00
504 _aIncludes Index
653 0 _aPUBLIC PERFORMANCES
942 _cBK
999 _c38800
_d38800