000 00661cam a2200265ua 4500
001 39121
005 20171214165302.0
007 ta
008 110117s2006 De a g b000 u eng u
020 _a9781598690828
_cRS295.00
040 _aMAIN
041 1 _aeng
_hNULL
044 _aDe
082 1 4 _a659.113
_bCOH/W
100 1 _aCohen, Barry H.
245 1 0 _a10 Ways to screw up an ad campaign /
_cby Barry H. Cohen.
250 _a /
_b.
260 _aNew Delhi :
_bViva Books ,
_c2006.
300 _a262p. :
_bills. ;
_c20cm .
365 _aRS295.00
504 _aIncludes index
653 0 _aADVERTISING
942 _cBK
999 _c38798
_d38798