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| 100 | 1 | _aSrinivasan, R.. | |
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_aCase studies in marketing : the Indian context / _cby R. Srinivasan. |
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_a4th ed / _b. |
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_aNew Delhi : _bPHI Learning , _c2010. |
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_axvi,352p. : _bills.,figs.,tables ; _c24cm . |
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