| 000 | 00826cam a2200289ua 4500 | ||
|---|---|---|---|
| 001 | 33893 | ||
| 005 | 20171214164916.0 | ||
| 007 | ta | ||
| 008 | 100309s2010 a g b000 u eng u | ||
| 020 |
_a9780070080317 _cRS 475.00 |
||
| 040 | _aMAIN | ||
| 041 | 1 |
_aeng _hNULL |
|
| 082 | 1 | 4 |
_a659.1 _bSHA/A |
| 100 | 1 | _aShah, Kruti. | |
| 245 | 1 | 0 |
_aAdvertising and promotions : an IMC perspective / _cby Kruti Shah and Alan D`Souza. |
| 250 |
_a / _b. |
||
| 260 |
_aNew Delhi : _bTata McGraw Hill Education , _c2010. |
||
| 300 |
_axxx,987p. : _bills.,figs. ; _c24cm _e1 CD . |
||
| 365 | _aRS 475.00 | ||
| 504 | _aIncludes bibliographical references and index | ||
| 653 | 0 | _aADVERTISING | |
| 653 | 0 | _aMARKETING-MANAGEMENT | |
| 700 | 1 | _aD`Souza, Alan . | |
| 942 | _cBK | ||
| 999 |
_c33571 _d33571 |
||