| 000 | 00846cam a2200289ua 4500 | ||
|---|---|---|---|
| 001 | 24145 | ||
| 005 | 20171214164257.0 | ||
| 007 | ta | ||
| 008 | 080228s2007 De a g b000 u eng u | ||
| 020 | _cRs. 430.00 (Pb) | ||
| 040 | _aMAIN | ||
| 041 | 1 |
_aeng _hNULL |
|
| 044 | _aDe | ||
| 082 | 1 | 4 |
_a659.1 _bBEL/A |
| 100 | 1 | _aBelch, George E. | |
| 245 | 1 | 0 |
_aAdvertising and promotion : an integrated marketing communications perspective / _cGeorge E Belch and Michael A Belch. |
| 250 |
_a6th ed / _b. |
||
| 260 |
_aNew Delhi : _bTata McGraw-Hill Publishing , _c2007. |
||
| 300 |
_axxvi,779p. : _bills.,picts ; _c24cm . |
||
| 365 | _aRs. 430.00 | ||
| 504 | _aIncludes bibliographical references and index | ||
| 653 | 0 | _aADVERTISING | |
| 700 | 1 | _aBelch, Michael A . | |
| 942 | _cBK | ||
| 999 |
_c23823 _d23823 |
||