Online Public Access Catalogue (OPAC)
Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar


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1. Consumer behavior / James F.Engel,Roger D. Blackwell and Paul W. Miniard.

by Engel, James F | Blackwell, Roger D | Miniard, Paul W.

Edition: 5th / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: Chicago : The Dryden Press , 1986Availability: Items available for loan: Central Library [Call number: 658.8342 ENG/C] (1).

2. Consumer behavior: buying, having, and being / Michael R Solomon.

by Solomon, Michael R.

Edition: / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Prentice Hall of India , 2007Availability: Items available for loan: Central Library [Call number: 658.8342 SOL/C] (3).

3. Consumer behaviour and branding : concepts, readings and cases the Indian context / by S Ramesh Kumar.

by Kumar, S Ramesh.

Edition: / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: Delhi : Pearson Education Asia , 2009Availability: Items available for loan: Central Library [Call number: 658.8342 KUM/C] (2).

4. Consumer behaviour and marketing research (text and cases) / Suja R. Nair.

by Nair, Suja R.

Edition: / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: Mumbai : Himalaya Publishing House , 2005, rep. 2013Availability: Items available for loan: Central Library [Call number: 658.8342 NAI/C] (1).

5. Consumer behaviour and advertising management / Debraj Datta and Mahua Datta.

by Datta, Debraj | Datta, Mahua.

Edition: / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: Delhi : Vrinda Publications , 2009Availability: Items available for loan: Central Library [Call number: 658.8342 DAT/C] (5).

6. Consumer behavior : concepts and applications / David L Loudon and Albert J Della Bitta.

by Loudon, David L | Bitta, Albert J Della.

Edition: 4th ed / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : McGraw Hill Education (India) , 1993Availability: Items available for loan: Central Library [Call number: 658.8342 LOU/C] (2).

7. Consumer behaviour in India / Anita Ghatak.

by Ghatak, Anita.

; Format: regular print Availability: Items available for reference: Central Library [Call number: 658.8342 GHA/C] (1).

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