Rural Marketing : Text and Cases [ electronic resource ] / by C.S.G. Krishnamacharyulu and Lalitha Ramakrishnan.
By: Krishnamacharyulu, C.S.G.
Contributor(s): Ramakrishnan, Lalitha.
Material type:
TextPublisher: Pearson, India, 2011ISBN: 9788131753842 ( e-book ).Subject(s): MBAGenre/Form: Electronic booksOnline resources: https://ebookcentral.proquest.com/lib/vidyasagar/detail.action?docID=5127412 View to click Summary: The second revised and enlarged edition of Rural Marketing: Text and Cases, while retaining the popular features of the first edition, provides a more comprehensive coverage of the changing profiles, issues and practices in the context of rural marketing. Built on the general marketing management framework, the book discusses the strategic issues that influence marketing in rural areas by highlighting numerous examples from India.A clear and compelling writing style, cutting-edge learning tools and completely revised chapters make Rural Marketing an indispensable guide for students and professionals striving to make a career in rural marketing.
| Item type | Current location | Call number | Status | Date due | Barcode |
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E-Book
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WWW | Available | EB439 |
The second revised and enlarged edition of Rural Marketing: Text and Cases, while retaining the popular features of the first edition, provides a more comprehensive coverage of the changing profiles, issues and practices in the context of rural marketing. Built on the general marketing management framework, the book discusses the strategic issues that influence marketing in rural areas by highlighting numerous examples from India.A clear and compelling writing style, cutting-edge learning tools and completely revised chapters make Rural Marketing an indispensable guide for students and professionals striving to make a career in rural marketing.
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