Online Public Access Catalogue (OPAC)
Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar


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1. Sales management : concepts,practices, and cases / Eugene M. Johnson, David L. Kurtz and Eberhard E. Scheuing.

by Johnson, Eugene M | Kurtz , David L | Scheuing, Eberhard E.

Edition: 2nd ed / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New York : McGraw-Hill , 1994Availability: Items available for loan: Central Library [Call number: 658.81 JOH/S] (1).

2. Principles of marketing / by David L. Kurtz and Louis E. Boone.

by Kurtz, David L | Boone, Louis E.

Edition: 12th ed / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Cengage Learning India , 2006Availability: Items available for loan: Central Library [Call number: 658.8 KUR/P] (2).

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