Central Library , Vidyasagar University

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Online Public Access Catalogue (OPAC)
Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar


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1.
Marketing management / Philip Kotler and Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane | Keller, Kevin Lane.

Edition: 12th ed / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Prentice Hall of India , 2007Availability: Items available for loan: Central Library [Call number: 658.8 KOT/M] (1). Items available for reference: Central Library [Call number: 658.8 KOT/M] (4).

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2.
Marketing management / by Philip Kotlar and Kevin Lane Keller.

by Kotlar, Philip | Keller, Kevin Lane.

Edition: 13th ed / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Prentice Hall of India , 2009Availability: Items available for loan: Central Library [Call number: 658.8 KOT/M] (1).

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3.
Strategic brand management: building,measuring and managing brand equity / By Kelvin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob.

by Keller, Kevin Lane | Parameswaran, Ambi M. G [joint author] | Jacob, Isaac [joint author].

Edition: 4th ed.Material type: Text Text; Format: regular print ; Nature of contents: Publisher: Chennai: Pearson Education Asia, 2017Availability: Items available for loan: Central Library [Call number: 658.827 KEL/S] (3).

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