Online Public Access Catalogue (OPAC)
Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar


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21. Strategic market management / David A Aaker.

by Aaker, David A.

Edition: 5th ed / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: NewJersey : John Wiley & Sons , 2000Availability: Items available for loan: Central Library [Call number: 658.8 AAK/S] (3).

22. Marketing management : planning, implementation and control / V S Ramaswamy and S Namakumari.

by Ramaswamy, V S | Namakumari, S.

Edition: 3rd ed / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: London : Macmillan , 2002Availability: Items available for loan: Central Library [Call number: 658.8 RAM/M] (2). Items available for reference: Central Library [Call number: 658.8 RAM/M] (1).

23. Global marketing management / Warren J Keegan.

by Keegan, Warren J.

Edition: 7th ed / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Prentice Hall of India , 2007Availability: Items available for loan: Central Library [Call number: 658.8 KEE/G] (2). Items available for reference: Central Library [Call number: 658.8 KEE/G] (1).

24. Rural marketing: targeting the non-urban consumer / Sanal Kumar Velayudhan.

by Velayudhan, Sanal Kumar.

Edition: 2nd ed / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Response Books , 2007Availability: Items available for loan: Central Library [Call number: 658.800954 VEL/R] (3).

25. International marketing: text and cases / by Francis Cherunilam.

by Cherunilam, Francis.

Edition: 9th ed / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: Mumbai : Himalaya Publishing House , 2007Availability: Items available for loan: Central Library [Call number: 658.848 CHE/I] (4).

26. Overseas marketing and selling / by Don G. Weller.

by Weller, Don G.

Material type: Text Text; Format: print regular print ; Audience: General; Publisher: Great Britain : Pritam Publishing , 1971Availability: Items available for loan: Central Library [Call number: 658.8 WEL/O] (1).

27. Marketing : planning and control / by M.Saeed,K.Ghosh.

by Saeed, M | Ghosh, K.

Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Anmol Publications , 1986Availability: Items available for loan: Central Library [Call number: 658.8 SAE/M] (1).

28. Pricing decisions and marketing policy / by Kristian S.Palda.

by Palda, Kristian S.

Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Prentice Hall of India , 1971Availability: Items available for loan: Central Library [Call number: 658.816 PAL/P] (1).

29. Marketing management / edited by R K Malhotra and Nachhattar Singh.

by Malhotra, R K | Singh, Nachhattar.

Edition: / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Anmol Publications , 2003Availability: Items available for loan: Central Library [Call number: 658.8 MAL/M] (1).

30. Marketing models / Gary L Lilien,Philip Kotler and K Sridhar Moorthy.

by Lilien, Gary L | Kotler, Philip | Moorthy, K Sridhar.

Edition: / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Prentice Hall of India , 2006Availability: Items available for loan: Central Library [Call number: 658.8 LIL/M658.8] (5).

31. Marketing management / by Philip Kotlar and Kevin Lane Keller.

by Kotlar, Philip | Keller, Kevin Lane.

Edition: 13th ed / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Prentice Hall of India , 2009Availability: Items available for loan: Central Library [Call number: 658.8 KOT/M] (1).

32. Marketing management: concepts, cases, challenges and trends / by M. Govindarajan.

by Govindarajan, M.

Edition: 2nd ed / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Prentice Hall of India , 2007Availability: Items available for loan: Central Library [Call number: 658.8 GOV/M] (3).

33. Marketing management / by Rajan Saxena.

by Saxena, Rajan.

Edition: 3rd ed / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Tata McGraw-Hill Publishing , 2006Availability: Items available for loan: Central Library [Call number: 658.8 SAX/M] (2).

34. Cases in rural marketing: an integrated approach / C S G Krishnamacharyulu and Lalith Ramakrishnan.

by Krishnamacharyulu, C S G | Ramakrishnan, Lalitha.

Edition: / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: England : Pearson Education , 2006Availability: Items available for loan: Central Library [Call number: 658.8 KRI/C] (3).

35. Marketing management : text & cases (with CD) / by Tapan K. Panda.

by Panda, Tapan K.

Edition: 2nd ed / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Excel Books , 2008Availability: Items available for loan: Central Library [Call number: 658.8 PAN/M] (2).

36. Marketing management / by Philip Kotler.

by Kotler, Philip.

Edition: 10th ed / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Prentice Hall of India , 2002Availability: Items available for loan: Central Library [Call number: 658.8 KOT/M] (2).

37. Advanced marketing and sales / BPP Learning Media.

by BPP Learning Media.

Edition: / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Viva Books , 2009Availability: Items available for loan: Central Library [Call number: 658.8 BPP/A] (5).

38. Marketing management : text and cases Indian context (with CD) / by Tapan K. Panda.

by Panda, Tapan K.

Edition: 2nd ed / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Excel Books , 2007Availability: Items available for loan: Central Library [Call number: 658.8 PAN/M] (3).

39. Services, marketing and management / by Audrey Gilmore.

by Gilmore, Audrey.

Edition: / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Response Books , 2003Availability: Items available for loan: Central Library [Call number: 658.8 GIL/S] (7).

40. Sales and distribution management: an Indian perspective / by Pingali Venugopal.

by Venugopal, Pingali.

Edition: / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: London : Sage Publications , 2008Availability: Items available for loan: Central Library [Call number: 658.81 VEN/S] (2).

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