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21.
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Strategic market management / David A Aaker.
by Aaker, David A. Edition: 5th ed / .Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: NewJersey : John Wiley & Sons , 2000Availability: Items available for loan: Central Library
[Call number: 658.8 AAK/S]
(3).
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22.
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Marketing management : planning, implementation and control / V S Ramaswamy and S Namakumari.
by Ramaswamy, V S | Namakumari, S. Edition: 3rd ed / .Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: London : Macmillan , 2002Availability: Items available for loan: Central Library
[Call number: 658.8 RAM/M]
(2). Items available for reference: Central Library
[Call number: 658.8 RAM/M]
(1).
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23.
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Global marketing management / Warren J Keegan.
by Keegan, Warren J. Edition: 7th ed / .Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: New Delhi : Prentice Hall of India , 2007Availability: Items available for loan: Central Library
[Call number: 658.8 KEE/G]
(2). Items available for reference: Central Library
[Call number: 658.8 KEE/G]
(1).
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24.
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Rural marketing: targeting the non-urban consumer / Sanal Kumar Velayudhan.
by Velayudhan, Sanal Kumar. Edition: 2nd ed / .Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: New Delhi : Response Books , 2007Availability: Items available for loan: Central Library
[Call number: 658.800954 VEL/R]
(3).
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25.
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International marketing: text and cases / by Francis Cherunilam.
by Cherunilam, Francis. Edition: 9th ed / .Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: Mumbai : Himalaya Publishing House , 2007Availability: Items available for loan: Central Library
[Call number: 658.848 CHE/I]
(4).
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26.
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Overseas marketing and selling / by Don G. Weller.
by Weller, Don G. Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: Great Britain : Pritam Publishing , 1971Availability: Items available for loan: Central Library
[Call number: 658.8 WEL/O]
(1).
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27.
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Marketing : planning and control / by M.Saeed,K.Ghosh.
by Saeed, M | Ghosh, K. Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: New Delhi : Anmol Publications , 1986Availability: Items available for loan: Central Library
[Call number: 658.8 SAE/M]
(1).
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28.
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Pricing decisions and marketing policy / by Kristian S.Palda.
by Palda, Kristian S. Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: New Delhi : Prentice Hall of India , 1971Availability: Items available for loan: Central Library
[Call number: 658.816 PAL/P]
(1).
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29.
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Marketing management / edited by R K Malhotra and Nachhattar Singh.
by Malhotra, R K | Singh, Nachhattar. Edition: / .Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: New Delhi : Anmol Publications , 2003Availability: Items available for loan: Central Library
[Call number: 658.8 MAL/M]
(1).
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30.
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Marketing models / Gary L Lilien,Philip Kotler and K Sridhar Moorthy.
by Lilien, Gary L | Kotler, Philip | Moorthy, K Sridhar. Edition: / .Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: New Delhi : Prentice Hall of India , 2006Availability: Items available for loan: Central Library
[Call number: 658.8 LIL/M658.8]
(5).
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31.
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Marketing management / by Philip Kotlar and Kevin Lane Keller.
by Kotlar, Philip | Keller, Kevin Lane. Edition: 13th ed / .Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: New Delhi : Prentice Hall of India , 2009Availability: Items available for loan: Central Library
[Call number: 658.8 KOT/M]
(1).
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32.
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Marketing management: concepts, cases, challenges and trends / by M. Govindarajan.
by Govindarajan, M. Edition: 2nd ed / .Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: New Delhi : Prentice Hall of India , 2007Availability: Items available for loan: Central Library
[Call number: 658.8 GOV/M]
(3).
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33.
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Marketing management / by Rajan Saxena.
by Saxena, Rajan. Edition: 3rd ed / .Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: New Delhi : Tata McGraw-Hill Publishing , 2006Availability: Items available for loan: Central Library
[Call number: 658.8 SAX/M]
(2).
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34.
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Cases in rural marketing: an integrated approach / C S G Krishnamacharyulu and Lalith Ramakrishnan.
by Krishnamacharyulu, C S G | Ramakrishnan, Lalitha. Edition: / .Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: England : Pearson Education , 2006Availability: Items available for loan: Central Library
[Call number: 658.8 KRI/C]
(3).
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35.
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Marketing management : text & cases (with CD) / by Tapan K. Panda.
by Panda, Tapan K. Edition: 2nd ed / .Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: New Delhi : Excel Books , 2008Availability: Items available for loan: Central Library
[Call number: 658.8 PAN/M]
(2).
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36.
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Marketing management / by Philip Kotler.
by Kotler, Philip. Edition: 10th ed / .Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: New Delhi : Prentice Hall of India , 2002Availability: Items available for loan: Central Library
[Call number: 658.8 KOT/M]
(2).
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37.
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Advanced marketing and sales / BPP Learning Media.
by BPP Learning Media. Edition: / .Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: New Delhi : Viva Books , 2009Availability: Items available for loan: Central Library
[Call number: 658.8 BPP/A]
(5).
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38.
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Marketing management : text and cases Indian context (with CD) / by Tapan K. Panda.
by Panda, Tapan K. Edition: 2nd ed / .Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: New Delhi : Excel Books , 2007Availability: Items available for loan: Central Library
[Call number: 658.8 PAN/M]
(3).
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39.
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Services, marketing and management / by Audrey Gilmore.
by Gilmore, Audrey. Edition: / .Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: New Delhi : Response Books , 2003Availability: Items available for loan: Central Library
[Call number: 658.8 GIL/S]
(7).
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40.
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Sales and distribution management: an Indian perspective / by Pingali Venugopal.
by Venugopal, Pingali. Edition: / .Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: London : Sage Publications , 2008Availability: Items available for loan: Central Library
[Call number: 658.81 VEN/S]
(2).
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