Global Strategy : Creating and Sustaining Advantage across Borders [ electronic resource ] /
by Andrew Inkpen and Kannan Ramaswamy.
- Oxford Scholarship Online, 2007
This book examines the issues central to the study of strategic management in a global context. The key premise of this book is that developing an understanding of global strategic management requires analytic tools different from those of purely domestic strategies. As global integration between companies and countries continues to march forward, managers and strategy researchers will have to find new ways to deal with globalization. The various topics examined in this book are intended to provide guidance as to how to deal with the realities of globalization and strategic management. The book goes beyond the boundaries of received wisdom to examine some of the practical realities that have yet to receive theoretical scrutiny. The book blends theoretical insights that form the mainstay for strategy students with the practical relevance that international managers should find valuable. A series of issues, scenarios, and decision areas associated with global strategy choices are presented. The case study illustrations offer insights into many of the issues that both international strategy researchers and practitioners are currently grappling with.