TY  - BOOK
AU  - Jauhari,Vinnie
AU  - Dutta,Kirti
TI  - Services: marketing ,operations and management 
SN  - 9780195689082
U1  - 658 21
PY  - 2010/// [ reprinted 2012 ]
CY  - New Delhi
PB  - Oxford University Press
KW  - SERVICES INDUSTRIES - MANAGEMENT
N1  - State Grant 2016-2017; It includes bibliographical referrences and index
ER  -