TY - BOOK AU - Thompson,Arthur A.. AU - Strickland,A J . AU - Gamble,Jojn E . AU - Jain ,Arun K . TI - Crafting and executing strategy : the quest for competitive advantage concepts and cases / SN - 9780070146723 U1 - 658.4 PY - 2008/// CY - NULL : PB - Tata McGraw Hill Education , KW - MANAGEMENT N1 - NULL ER -