Seitel, Fraser P.. The practice of public relations / Fraser P. Seitel. - 7th ed / . - London : Prentice Hall International , 1998. - xix,556p. : ills,col.figs ; 23cm . NULL ISBN: 0139549269 USD 23.95 Subjects--Index Terms: PUBLIC RELATIONS Dewey Class. No.: 659.2 / SEI/P