Kumar, S. Ramesh  <br/><br/>
Consumer behaviour :   The Indian context (concepts and cases) /  [electronic resource] 
S. Ramesh Kumar  
 - 2nd ed. 
 - Chennai :  Pearson ,  2017 . 
 - e-book contains 348 pages 
<br/><br/><label>ISBN: </label>9789332587960  Rs.6486 
<br/><br/><label>Subjects--Index Terms: </label>Consumer Behavior - India Marketing Management - India 
<br/><br/><label>Dewey Class. No.: </label>658.83420954  / KUM/C