Miller, Thomas W. <br/><br/>
Marketing Data Science:  modeling techniques in predictive analytics  with R and  Python/ 
by Thomas W. Miller 
 - Noida:  Pearson India Education Services,  2019. 
 - xviii, 458p.:  ills., figs., charts, tables;  24 cm. 
<br/><br/>includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789353065744  Rs. 745.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING DATA PROCESSING<br/>PYTHON - COMPUTER PROGRAMMING LANGUAGE
<br/><br/><label>Dewey Class. No.: </label>658.800285  / MIL/M