Keegan, Warren J.
Global marketing management /
Warren J. Keegan with Elyse Arnow Brill and gautam Dutta
- 8th ed.
- Boston : Pearson, 2014
- xxii, 476p.: 27 cm
Includes bibliographical references and indexes.
9789332584327: Rs.890.00
2012046786
EXPORT MARKETING--MANAGEMENT
GLOBAL MARKETING--MANAGEMENT
658.84 / KEE/G