TY  - GEN
AU  -  Capon ,Noel
AU  - Singh,Siddharth Sekhar
TI  - Managing marketing:a concise approach
SN  - 9788126548521
U1  - 658.8 21
PY  - 2015///,
CY  - New Delhi.
PB  - Wiley
KW  - Strategic Marketing
ER  -