Capon , Noel <br/><br/>
Managing marketing:a concise approach / 
by Noel Capon & Siddharth Shekhar Singh. 
 - New Delhi.  Wiley:  2015, 
 - v.p.:  ill., photographs;  22cm. 
<br/><br/><label>ISBN: </label>9788126548521 
<br/><br/><label>Subjects--Index Terms: </label>Strategic Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / CAP/M