TY  - BOOK
AU  -  Mathews,Brian
TI  - Marketing today's academic library: a bold new approach to communicating with students 
SN  - 9788170005964
U1  - 021.7 21
PY  - 2010///
CY  - New Delhi
PB  - Ess Ess Publications
KW  - ACADEMIC LIBRARIES
KW  - MARKETING
KW  - PUBLIC RELATIONS
N1  -  Includes bibliographical references and index
ER  -