Mathews, Brian  <br/><br/>
Marketing today's academic library:   a bold new approach to communicating with students / 
Brian Mathews. 
 - New Delhi:  Ess Ess Publications,  2010. 
 - xv, 171 p.  illustrations;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788170005964 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ACADEMIC LIBRARIES--MARKETING.<br/>ACADEMIC LIBRARIES--PUBLIC RELATIONS.
<br/><br/><label>Dewey Class. No.: </label>021.7  / MAT/M