TY  - BOOK
AU  - Majumder, Ramanuj.
TI  - Consumer behaviour : insights from Indian market
SN  - 9788120339637
U1  - 658.8342 
PY  - 2010///
CY  - New Delhi
PB  - PHI Learning
KW  - CONSUMER BEHAVIOR
KW  - TARGET MARKETING
ER  -