TY  - BOOK
AU  - Sharma,Sangeeta
AU  - Singh,Raghuvir
TI  - Advertising:planning and implementation
SN  - 9788120329737
U1  - 659.111 21
PY  - 2006/// [ reprinted 2013 ]
CY  - Delhi
PB  - PHI Learning
KW  - ADVERTISING - PLANNING AND CONTROL
N1  - State Grant 2016-2017; Includes bibliographical referrences and index
ER  -