TY  - BOOK
AU  - Mahajan,Gautam
TI  - Value creation: the definitive guide for business leaders 
SN  - 9789351508977 :
U1  - 658.4012 21st
PY  - 2016///
CY  - New Delhi
PB  - SAGE
KW  - STRATEGIC PLANNING
KW  - CUSTOMER RELATIONS
N1  - Includes index; Foreword -- Preface -- Why is value creation important for ceos? -- 2. ceos as value creators for business/customers -- How ceos can use value creation for customers -- Ceos can see how their values (and their company's values) creates customer value -- Business transformation ideas for ceos to create value -- How ceos can and why they should create value for employees? -- How and why cxos like cfo/marketing/ hr create value -- Value creation and customer service/loyalty tips for ceos -- How ceos can use value creation to enhance pricing -- Ceos learn from value creation and education -- Conclusion: how ceos drive their companies to become leaders through value creation and -- Increase profits through customer value -- Appendix i: articles i like -- Appendix ii: short guide to customer value creation definitions from the book -- Index
ER  -