Mahajan, Gautam, <br/><br/>
Value creation :  the definitive guide for business leaders / 
by Gautam Mahajan. 
 - New Delhi:  SAGE,  2016. 
 - xii, 239 (A-2) pages ;  ill.;  23 cm. 
<br/><br/>Includes index. 
<br/><br/>Foreword -- Preface -- Why is value creation important for ceos? -- 2. ceos as value creators for business/customers -- How ceos can use value creation for customers -- Ceos can see how their values (and their company's values) creates customer value -- Business transformation ideas for ceos to create value -- How ceos can and why they should create value for employees? -- How and why cxos like cfo/marketing/ hr create value -- Value creation and customer service/loyalty tips for ceos -- How ceos can use value creation to enhance pricing -- Ceos learn from value creation and education -- Conclusion: how ceos drive their companies to become leaders through value creation and -- Increase profits through customer value -- Appendix i: articles i like -- Appendix ii: short guide to customer value creation definitions from the book -- Index. 
<br/><br/><label>ISBN: </label>9789351508977 :  Rs. 450.00/- 
<br/><br/><label>LCCN: </label>2016001974 
<br/><br/><label>Subjects--Topical Terms: </label><br/>STRATEGIC PLANNING.<br/>CUSTOMER RELATIONS.
<br/><br/><label>Dewey Class. No.: </label>658.4012  / MAH/V