Verma, Harsh V. <br/><br/>
Services marketing:text and cases / 
Harsh V. Verma. 
 - 2nd ed. 
 - New Delhi:  Pearson Education Asia,  2011. 
 - xvi, 660 p.:  ill.;  28 x 22 cm. 
<br/><br/> State Grant 2016-2017 
<br/><br/>It includes bibliographical referrences and index. 
<br/><br/><label>ISBN: </label>9788131754474 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING - SERVICES
<br/><br/><label>Dewey Class. No.: </label>658.8  / VER/S