Albaum, Gerald
International marketing and export management /
Gerald Albaum and Edwin Duerr.
- 7th ed
- Noida: Pearson Education Asia, 2013 [ reprinted 2017 ].
- xxxi, 990 p.: ill.; 24 x 18 cm.
State Grant 2016-2017
It includes index.
9788131791189
INTERNATIONAL TRADE
EXPORT MARKETING
658.848 / ALB/I