TY  - BOOK
AU  - Keller,Kevin Lane
AU  - Parameswaran,Ambi M.G.
AU  - Jacob,Isaac
TI  - Strategic brand management: building,measuring and managing brand equity 
SN  - 9789332542204
U1  - 658.827 21
PY  - 2017///
CY  - Chennai
PB  - Pearson Education Asia
KW  - BRAND NAME PRODUCTS --MANAGEMENT
N1  - State Grant 2016-2017; Includes bibliographical referrences and index
ER  -