Keller, Kevin Lane <br/><br/>
Strategic brand management:  building,measuring and managing brand equity / 
By Kelvin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob. 
 - 4th ed. 
 - Chennai:  Pearson Education Asia,  2017. 
 - xxix, 586 p.:  ill. ;  26 x 21 cm. 
<br/><br/> State Grant 2016-2017 
<br/><br/>Includes bibliographical referrences and index. 
<br/><br/><label>ISBN: </label>9789332542204 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME PRODUCTS --MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL/S