Clow, Kenneth E <br/><br/>
Integrated advertising,promotion and marketing commutions / 
Kenneth E. Clow and Donald E. Baack. 
 - 6th ed. 
 - Chennai:  Pearson Education Asia,  2014 [ reprinted 2017 ]. 
 - 455 p.:  ill.;  26 x 21 cm. 
<br/><br/> State Grant 2016-2017 
<br/><br/>Includes bibliographical referrences and index. 
<br/><br/><label>ISBN: </label>9789332518377 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMINICATION IN MARKETING<br/>ADVERTISING
<br/><br/><label>Dewey Class. No.: </label>659.1  / CLO/I