TY  - BOOK
AU  - Moorthi,Y L R.
TI  - Brand management : the Indian context / 
SN  - 9788125914273
U1  - 658.8270954 
PY  - 2014///
CY  - New Delhi : 
PB  - Vikas Publishing House , 
KW  - BRAND MANAGEMENT
N1  - includes index
ER  -