Moorthi, Y L R. <br/><br/>
Brand management : the Indian context /  
Y L R Moorthi. 
 - /   . 
 - New Delhi :   Vikas Publishing House ,   2014. 
 - xi,171p. :   figure ;   21cm  1 CD .  
<br/><br/>includes index 
<br/><br/><label>ISBN: </label>9788125914273  RS350.00 
<br/><br/><label>Subjects--Index Terms: </label>BRAND MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.8270954  / MOO/B