Pilditch, James. <br/><br/>
Winning ways : how winning companies create the products we all want to buy /  
James Pilditch. 
 - London :   Harper and Row ,   1987. 
 - xii,273p. :   ill.,fig.,picture ;   23cm .  
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<br/><br/><label>ISBN: </label>0063183919  UKP 12.95 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8  / PIL/W