TY  - BOOK
AU  - Anderson,James C.
AU  - Narus,James A.
AU  - Narayandas,Das
AU  - Seshadri,D.V.R.
TI  - Business market management (B2B) : : understanding, creating, and delivering value / 
SN  - 9788131731635:
U1  - 658.802 21 st
PY  - 2009///
CY  - Delhi : 
PB  - Pearson Education Asia , 
KW  - MARKETING MANAGEMENT
KW  - BUSINESS MANAGEMENT
KW  - BUSINESS MARKET MANAGEMENT
N1  - includes index
ER  -