Anderson, James C. <br/><br/>
Business market management (B2B) :   understanding, creating, and delivering value /  
by James c. Anderson...et.al. 
 - 3rd ed. 
 - Delhi :   Pearson Education Asia ,   2009. 
 - xxii, 470p. :   ill.;  24cm. 
<br/><br/>includes index. 
<br/><br/><label>ISBN: </label>9788131731635:  Rs.599.00  
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT<br/>BUSINESS MANAGEMENT<br/>BUSINESS MARKET MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.802  / AND/B