Loudon, David L. <br/><br/>
Consumer behavior : concepts and applications /  
David L Loudon and Albert J Della Bitta. 
 - 4th ed /   . 
 - New Delhi :   McGraw Hill Education (India) ,   1993. 
 - xxiii,788p. :   figs. ;   26cm. .  
<br/><br/>Includes bibliographical referrences and index 
<br/><br/><label>ISBN: </label>9780070473812  RS650.00 
<br/><br/><label>Subjects--Index Terms: </label>CONSUMER BEHAVIOUR 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / LOU/C