TY  - BOOK
AU  - Zeithaml,Valarie A..
AU  - Bitner,Mary Jo  .
AU  - Gremler,Dwayne D  .
AU  - Pandit,Ajay  .
TI  - Services marketing : integrating customer focus across the firm / 
SN  - 9780070700994
U1  - 658.8 
PY  - 2012///
CY  - New Delhi : 
PB  - Tata McGraw Hill Education , 
KW  - MARKETING-SERVICES
N1  - Includes index
ER  -